Music

Craig Oldham from Music came today to do a little talk and tutorial type workshop. I think its fair to say he's quite an earthy sort. He swears like a trooper, but he's very direct with his thoughts and how he sees things in the design environment. He showed us quite a bit of his work, but if i got anything out of the presentation itself it was their work with manchester city, which was a set of promotional stuff that basically when they played other teams advertised each of the players who had previously played for that team, so Adebayor for Arsenal, Tevez for Scum etc etc. WHat i liked most, apart from the really simple visuals, was that they'd just gone and slapped big posters up everywhere - billboards, lamposts, side of building, you name it, which for me is quite the inspiration for work in terms of both scale and context.




The tutorial was more of a relaxed Q&A which was great actually, i think he got a taste for us and we got to see designers are just normal blokes. He did say a couple of things that interested me though, firstly about creative cv/folios he said its not neccessary but kinda cool if you have something to leave with an agency or whatever after you leave as a reminder of you, which is something ive been wanting to do with my own work. He also said if you go for an interview or internship somewhere and you don't like the environment, or the people or place etc then say no. He said if you don;t like it don't do it because in the end you will fit in into a place where you like it and they like you. So don't force yourself to be someone you're not - be yourself and be happy. The last main point was that in design you have 2 options: showing and telling. You either show, or you tell, but never show and tell. It makes an ass out of the audience. Like you show an apple, you know its an apple. You write apple, you know it says apple. You show an apple and write apple and you treat your audience like a 3 year old.

Good advice all round then, even if he did eat all my maoam. Here's my notes:

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